Who Forgoes Screening in Online Markets and When? Evidence from Airbnb

70 Pages Posted: 8 Dec 2017 Last revised: 10 Apr 2019

See all articles by Raveesh Mayya

Raveesh Mayya

University of Maryland, Robert H. Smith School of Business

Shun Ye

George Mason University - Department of Information Systems and Operations Management

Siva Viswanathan

University of Maryland - Robert H. Smith School of Business

Rajshree Agarwal

University of Maryland - Robert H. Smith School of Business

Date Written: March 2019

Abstract

Screening, a mechanism for alleviating information asymmetry, is considered a necessity for online peer to peer market platforms, but has also raised concerns of increased discriminatory or biased behaviors in the sharing economy. However, left unexamined is the recent phenomenon where providers of goods and services may voluntarily forgo screening, even though it increases the risks and costs associated with “lemons.” We examine when and who may choose to forgo screening, and the impact this may have on their performance outcomes. We answer these research questions on the Airbnb platform, which recently instituted an “Instant Book” feature that enables hosts to forgo the screening of guests seeking lodging. Utilizing a unique panel dataset of all the listings in New York City between August 2015 and February 2017, we employ propensity score matching combined with difference-in-difference analysis to examine switching and re-switching behaviors of hosts. Our study provides evidence of the economic benefits of forgoing screening from increased occupancy even as reviewer ratings decline, and shows these effects to be stronger for African American and female hosts. We discuss the strategic and social welfare implications of these findings, in the context of the current conversation regarding discrimination and bias in the sharing economy.

Keywords: Information Asymmetry, Online market mechanisms, Sharing Platforms, Screening, Discrimination, Empirical Analyses

Suggested Citation

Mayya, Raveesh and Ye, Shun and Viswanathan, Siva and Agarwal, Rajshree, Who Forgoes Screening in Online Markets and When? Evidence from Airbnb (March 2019). Available at SSRN: https://ssrn.com/abstract=3082018 or http://dx.doi.org/10.2139/ssrn.3082018

Raveesh Mayya

University of Maryland, Robert H. Smith School of Business ( email )

College Park, MD
United States

Shun Ye

George Mason University - Department of Information Systems and Operations Management ( email )

4400 University Drive
Fairfax, VA 22030
United States

Siva Viswanathan (Contact Author)

University of Maryland - Robert H. Smith School of Business ( email )

College Park, MD 20742-1815
United States

Rajshree Agarwal

University of Maryland - Robert H. Smith School of Business ( email )

College Park, MD 20742-1815
United States

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