Relationship of Sport Tourism Management with the Appropriate Marketing Mixtures Usage for Sport Tourism: Case Study of Sport Club in Buriram Province, Thailand

12 Pages Posted: 12 Dec 2017

See all articles by Vichian Puncreobutr

Vichian Puncreobutr

St. Theresa International College

Juan Rodrigo del Villar

St. Theresa International College

Tararat Sangdawn

St. Theresa International College - Faculty of Business Administration

Dario Abdulah Mando

St. Theresa International College - Faculty of Education

Date Written: December 8, 2017

Abstract

The purposes of this research are to study the level of the Sport Tourism Management in Buriram province, to study the Appropriate Usage of Marketing Mixtures for Sport Tourism in Buriram province and to study the Relationship between Sport Tourism Management with the Appropriate Usage of Marketing Mixtures for Sport Tourism: Case Study of Sport Club in Buriram province. Sample group is the total of 384 tourists that toured at Sport Clubs in Buriram province. Instrument is Questionnaire and the statistics used are mean, t-Test, Pearson’s simple correlation moment. The study found that the level of Sport Tourism Management in overall is in good level, the level of the Appropriate Usage of Marketing Mixtures for Sport Tourism in overall is in good level and also found that Sport Tourism Management with the Appropriate Usage of Marketing Mixtures for Sport Tourism in overall has relationship in high level of the statistical significant level of .01 and with the coefficient correlation value of .787.

Keywords: Sport Tourism Management, Marketing Mixtures for Sport Tourism, Sport Club

Suggested Citation

Puncreobutr, Vichian and del Villar, Juan Rodrigo and Sangdawn, Tararat and Mando, Dario Abdulah, Relationship of Sport Tourism Management with the Appropriate Marketing Mixtures Usage for Sport Tourism: Case Study of Sport Club in Buriram Province, Thailand (December 8, 2017). Available at SSRN: https://ssrn.com/abstract=3084578 or http://dx.doi.org/10.2139/ssrn.3084578

Vichian Puncreobutr (Contact Author)

St. Theresa International College ( email )

1 Moo 6, Rangsit-Nakhon Nayok Road,
Klong 14, Bungsan, Ongkharak,Nakhon Nayok,Thailand
Nakhon Nayok 26120
Thailand

Juan Rodrigo Del Villar

St. Theresa International College ( email )

1 moo 6 Rangsit-Nakon nayok Road
klong 14, Bungsan
ongkarak, Nakon nayok 26120
Thailand
0910638037 (Phone)

Tararat Sangdawn

St. Theresa International College - Faculty of Business Administration

1 moo 6 Rangsit-Nakon nayok Road
klong 14, Bungsan
Ongkarak, 26120
Thailand

Dario Abdulah Mando

St. Theresa International College - Faculty of Education

1 moo 6 Rangsit-Nakon nayok Road
klong 14, Bungsan
Ongkarak, Nakon nayok 26120
Thailand

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