Political Branding: The New-Age Mantra for Political Leaders and Parties

The IUP Journal of Brand Management, Vol. XIII, No. 4, December 2016, pp. 46-53

Posted: 15 Dec 2017

Date Written: December 13, 2017

Abstract

Branding as a phenomenon has effected many a change in the contemporary world. There is hardly any aspect of modern society which is untouched by it. The varied manifestations of branding have found resonance in most aspects of day-to-day life. Politics is one such arena which has come under the influence of branding. In a democracy, elections necessitate making informed choices with regard to the political parties and leaders. In this regard, the branding angle associated with a political outfit or leader can make a difference, as to who gets our nod and who does not. This paper makes an attempt towards exploring the impact of branding in politics, and how politics and branding go together in collectively influencing the choices made by the electorate in selecting a particular party or leader over others.

Suggested Citation

Kumar, Amit and Dhamija, Somesh and Dhamija, Aruna, Political Branding: The New-Age Mantra for Political Leaders and Parties (December 13, 2017). The IUP Journal of Brand Management, Vol. XIII, No. 4, December 2016, pp. 46-53. Available at SSRN: https://ssrn.com/abstract=3087159

Amit Kumar (Contact Author)

GLA University ( email )

17km Stone, NH-2, Mathura-Delhi Road
P.O. Chaumuhan
Mathura, ID Uttar Pradesh 281 406
India

Somesh Dhamija

GLA University ( email )

17km Stone, NH-2, Mathura-Delhi Road
P.O. Chaumuhan
Mathura, ID Uttar Pradesh 281 406
India

Aruna Dhamija

GLA University ( email )

17km Stone, NH-2, Mathura-Delhi Road
P.O. Chaumuhan
Mathura, ID Uttar Pradesh 281 406
India

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