Political Branding: The New-Age Mantra for Political Leaders and Parties
The IUP Journal of Brand Management, Vol. XIII, No. 4, December 2016, pp. 46-53
Posted: 15 Dec 2017
Date Written: December 13, 2017
Branding as a phenomenon has effected many a change in the contemporary world. There is hardly any aspect of modern society which is untouched by it. The varied manifestations of branding have found resonance in most aspects of day-to-day life. Politics is one such arena which has come under the influence of branding. In a democracy, elections necessitate making informed choices with regard to the political parties and leaders. In this regard, the branding angle associated with a political outfit or leader can make a difference, as to who gets our nod and who does not. This paper makes an attempt towards exploring the impact of branding in politics, and how politics and branding go together in collectively influencing the choices made by the electorate in selecting a particular party or leader over others.
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