The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products

Camilleri, M.A. (2017). The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products. In Taheri, B. & Hosany, S. (Eds.) Academy of Marketing: Tourism Marketing Special Interest Group (SIG) Consumer Engagement in the Tourism Industry: New Trends and Implications

10 Pages Posted: 19 Dec 2017

See all articles by Mark Anthony Camilleri

Mark Anthony Camilleri

University of Malta; University of Edinburgh

Date Written: December 1, 2017

Abstract

This research analyses the determinants of the customers’ intentions to purchase travel online, by proposing an integrated model that is based on the Theory of Planned Behaviour and an attitudinal measure for interactive engagement with travel search engines. Several studies have already suggested that the consumers’ attitude towards online shopping positively influences their intention to purchase online travel products. A sample of 708 online users indicated that their behavioural intention to purchase through the digital media was mostly determined by their interactive engagement, behavioural control and subjective norm.

Keywords: Theory of Planned Behavior, Consumer Engagement, Consumer Interavtive Engagement, Tourism, Travel Search Engines, Internet, Digital, Digital Marketing

JEL Classification: M1, M3, M10, M31, M37

Suggested Citation

Camilleri, Mark, The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products (December 1, 2017). Camilleri, M.A. (2017). The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products. In Taheri, B. & Hosany, S. (Eds.) Academy of Marketing: Tourism Marketing Special Interest Group (SIG) Consumer Engagement in the Tourism Industry: New Trends and Implications . Available at SSRN: https://ssrn.com/abstract=3087801

Mark Camilleri (Contact Author)

University of Malta ( email )

Department of Corporate Communication,
Faculty of Media and Knowledge Sciences
Msida, MSD2080
Malta
79314808 (Phone)

HOME PAGE: http://https://www.um.edu.mt/profile/markacamilleri

University of Edinburgh

27 Buccheluech Place,
The Business School
Edinburgh, Scotland EH8 9JS
United Kingdom

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