E-Banking: A Review of Status, Implementation, Challenges and Opportunities
Rajapakse R P C R (2017)" E banking : a Review of Status, Implementation, Challenges and Opportunities" International Journal of Economics, Business and Management Research Vol. 1, No. 05, pp 386-408
23 Pages Posted: 20 Dec 2017
Date Written: December 15, 2017
Recent innovations in the telecommunication have proven to be a boon for the banking sector and its customers. Electronic banking is where customers interact with the bank via computer/mobile phones and banks provide them the services like short message services, fund transfers, account details, issue of cheque book etc. Presently almost all the banks in the world have started providing their customers "Electronic Banking" services. The main purpose of this review is to understand the factors which contribute to user’s intention to use the electronic banking services and issues related to implementing electronic banking by the banks. This review paper explores the factors that influence the adoption behavior of electronic banking services by consumers and factors relevant to introducing such services by the banks such as various steps that service providers should take to increase their services user’s database. Further, this paper also discusses the studies relevant to the banking industry in Sri Lanka. It is observed that most of the studies were concentrated on factors influencing customer adoption of sophisticated banking services, but studies emphasizing on issues on the side of the banks or the implementation process is yet to be explored. Future studies must concentrate on these aspects.
Keywords: Electronic Banking, Mobile Banking, SMS Banking, Customer Adoption, Theory of Reasoned Action (TRA), Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Innovation Diffusion Theory (IDT)
JEL Classification: G00, G21, G19
Suggested Citation: Suggested Citation