An Exploratory Treatise on Consciousness and Espousal of Halal Supply-Chain: An Indian Perspective

Journal of Asian Finance, Economics and Business, Vol.4, No.2, pp.69-74. ISSN: 2288-4637. DOI: 10.13106/jafeb.2017.vol4.no2.69

6 Pages Posted: 20 Dec 2017

See all articles by Rajasekhara Mouly Potluri

Rajasekhara Mouly Potluri

American University of Nigeria - School of Business, Economics, and Entrepreneurship

Jung Wan Lee

Boston University - Department of Administrative Sciences

Lohith Sekhar Potluri

Amrita University - Department of Computer Science and Engineering

Date Written: May 30, 2017

Abstract

The purpose of this research is to be acquainted with the awareness and approval of halal supply chain among Indian manufacturers and distribution network members for haulage and warehousing activities from the perception of respective service suppliers. A total of 20 respondents, which consist of 10 transportation companies and 10 warehousing companies from the State of Andhra Pradesh in India were selected for the study by using purposive sampling method. The principal focal points of the discussions are on awareness and adoption of halal transportation and warehousing services chosen for the study in the comprehensive halal supply chain. A total of 90 percent and 70 percent of respondents from the transportation and warehousing companies respectively agreed that they know only about the concept of halal but do not have any exposure and ken on the halal supply chain. However, findings of this research won’t have extensive validity in the market, gaining an enough familiarity with the halal supply chain in the Indian social context is of immense importance. This is a pioneering attempt aimed to investigate the awareness and adoption levels of halal supply chain among Indian businessmen which are precious for supply chain companies to customize their services in the country as well to the world of academia.

Keywords: Halal, Supply chain, Transportation, Warehousing, India

JEL Classification: L91, M10, N75, Z12

Suggested Citation

Potluri, Rajasekhara Mouly and Lee, Jung Wan and Potluri, Lohith Sekhar, An Exploratory Treatise on Consciousness and Espousal of Halal Supply-Chain: An Indian Perspective (May 30, 2017). Journal of Asian Finance, Economics and Business, Vol.4, No.2, pp.69-74. ISSN: 2288-4637. DOI: 10.13106/jafeb.2017.vol4.no2.69 . Available at SSRN: https://ssrn.com/abstract=3089065

Rajasekhara Mouly Potluri

American University of Nigeria - School of Business, Economics, and Entrepreneurship ( email )

Lamido Zubairu Way
Yola By-Pass
Yola, Adamawa State
Nigeria

Jung Wan Lee (Contact Author)

Boston University - Department of Administrative Sciences ( email )

808 Commonwealth Avenue
Boston, MA 02215
United States
617 358 5627 (Phone)
617 353 6840 (Fax)

HOME PAGE: http://www.bu.edu/met

Lohith Sekhar Potluri

Amrita University - Department of Computer Science and Engineering ( email )

Amritapuri, Kollam
Kerala
Ettimadai, Coimbatore, 641105
India

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