The New e-Ccommerce Freeloaders: Effects on Consumer Behavior and Decision Making

International Journal of Technology Marketing, Vol. 5, No. 4, pp. 291-302, 2010; DOI: 10.1504/IJTMKT.2010.039732

Posted: 20 Dec 2017 Last revised: 22 Dec 2017

See all articles by Kip Becker

Kip Becker

Boston University - Department of Administrative Sciences

Jung Wan Lee

Boston University - Department of Administrative Sciences

Helena M. Nobre

University of Aveiro - DEGEIT, GOVCOPP

Date Written: October 30, 2010

Abstract

Differences exist among nations (Portugal, Korea, Turkey and the USA) in the amount of time spent on computers, the manner in which consumers seek information and product purchase locations. While Portuguese and USA consumers rate stores highly for items costing less than $500, search engines were second. In Korea and Turkey search engines were primary, with stores and friends second. For products over $500 stores remained primary, and company websites the second, information source. It was interesting that Turkey rated higher (for both price levels) in use of company websites than other nations, which would not have been intuitive. Since many high end firms used the dissemination of product information as a marketing advantage if consumers no longer rely on them, will these firms be able to attract a sufficient consumer base to maintain their value added pricing model?

Keywords: e-Commerce, Freeloaders, Consumer Behaviour, Internet Buying, Internet, Portugal, Korea, Turkey, USA

Suggested Citation

Becker, Kip and Lee, Jung Wan and Nobre, Helena M., The New e-Ccommerce Freeloaders: Effects on Consumer Behavior and Decision Making (October 30, 2010). International Journal of Technology Marketing, Vol. 5, No. 4, pp. 291-302, 2010; DOI: 10.1504/IJTMKT.2010.039732 . Available at SSRN: https://ssrn.com/abstract=3089144

Kip Becker

Boston University - Department of Administrative Sciences ( email )

United States

Jung Wan Lee (Contact Author)

Boston University - Department of Administrative Sciences ( email )

808 Commonwealth Avenue
Boston, MA 02215
United States
617 358 5627 (Phone)
617 353 6840 (Fax)

HOME PAGE: http://www.bu.edu/met

Helena M. Nobre

University of Aveiro - DEGEIT, GOVCOPP ( email )

Campus Universitário de Santiago
Aveiro, 3810-193
Portugal

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