Effects of Customers’ Demographic Profile on Mobile Commerce Adoption

Journal of Distribution Science, Vol. 8, No. 1, pp. 5-11, 2010

7 Pages Posted: 20 Dec 2017

See all articles by Jung Wan Lee

Jung Wan Lee

Boston University - Department of Administrative Sciences

James Cormier

Boston University - Department of Administrative Sciences

Date Written: April 30, 2010

Abstract

This study addresses a shift, generally positive, in the acceptance and adoption of mobile commerce. The study, based on data collected using a survey questionnaire from mobile phone users in South Korea, examined the relationships using factor analysis and multiple regression analysis methods. The results showed equal positive adoption rates across all demographics of age, education, and income, except for gender, in terms of attitudes toward mobile shopping. The rate of mobile commerce adoption was relatively stronger among females than males. This finding provides new developments to mobile service providers on the effect of demographic profile on consumers’ behavior and attitudes toward mobile shopping. Based on the results of the study, practical implications for marketing strategies in mobile commerce markets are suggested.

Keywords: e-Commerce, Mobile Commerce, Digital Divide, Internet Gender Issue, Technology Acceptance, Consumer Behavior, Online Shopping, Mobile Shopping, Marketing Strategy

Suggested Citation

Lee, Jung Wan and Cormier, James, Effects of Customers’ Demographic Profile on Mobile Commerce Adoption (April 30, 2010). Journal of Distribution Science, Vol. 8, No. 1, pp. 5-11, 2010. Available at SSRN: https://ssrn.com/abstract=3089147

Jung Wan Lee (Contact Author)

Boston University - Department of Administrative Sciences ( email )

808 Commonwealth Avenue
Boston, MA 02215
United States
617 358 5627 (Phone)
617 353 6840 (Fax)

HOME PAGE: http://www.bu.edu/met

James Cormier

Boston University - Department of Administrative Sciences ( email )

United States

Register to save articles to
your library

Register

Paper statistics

Downloads
19
Abstract Views
77
PlumX Metrics