Assessing the Effects of Personality Traits on the Service Quality of Korean Logistics Personnel
World Review of Entrepreneurship, Management and Sustainable Development, Vol. 5, No. 3, pp. 311-324, 2009; DOI: 10.1504/WREMSD.2009.026807
Posted: 20 Dec 2017 Last revised: 22 Dec 2017
Date Written: July 30, 2009
The purpose of this study is to examine the relationship between personality traits and service quality perceptions of the employees of logistics organisations. This study administered the Big-Five scale to derive the measurements of personality traits and the SERVQUAL (RATER) scale to measure service quality perception. Data for this study were collected through an online (web-based) survey from personnel of many logistics organisations in South Korea. The results of this study confirm that correlations between these variables are statistically significant. This study provides additional insights about the relationships and practical applications of these variables. Recommendations are made for the strategic integration of marketing and human resource management practices.
Keywords: Logistics, Human Resource Management, Internal Marketing, Logistics Personnel, Personality Traits, Personality Test, Customer Orientation, Service Quality, SERVQUAL
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