Influence of E-Commerce Provider Environments on User Perceived Benefits and Adoption of E-Commerce

Korea Research Academy of Distribution Management Review, Vol. 12, No. 5, pp. 173-195, 2009

23 Pages Posted: 20 Dec 2017

See all articles by Jung Wan Lee

Jung Wan Lee

Boston University - Department of Administrative Sciences

Tantatape Brahmasrene

Purdue University North Central

Young-Ei Kim

Seoul Digital University - Department of Business Administration

Date Written: December 30, 2009

Abstract

Many high-tech firms are moving towards making virtual interfaces as their primary points of consumer contact. In this environment, the provider physical appearance of facilities, employees, and equipments may play a role in enhancing electronic commerce (e-commerce) adoption. This study examines the influence of e-commerce provider physical environments on user perceived benefits and adoption of e-commerce, and the linkage between perceived e-commerce benefits and e-commerce adoption. Factor analysis and structural equation modeling are applied to survey data collected from Internet users in South Korea. The findings suggest that the e-commerce provider physical environment is a significant antecedent to user perceived benefits: usefulness and ease of use. However, there is no direct impact in enhancing e-commerce adoption. Managerial implications are discussed based on these results.

Keywords: Information Technology, Electronic Commerce, Service Provider, Physical Environment, Perceived Benefits, E-Commerce Adoption, Marketing Strategy

Suggested Citation

Lee, Jung Wan and Brahmasrene, Tantatape and Kim, Young-Ei, Influence of E-Commerce Provider Environments on User Perceived Benefits and Adoption of E-Commerce (December 30, 2009). Korea Research Academy of Distribution Management Review, Vol. 12, No. 5, pp. 173-195, 2009. Available at SSRN: https://ssrn.com/abstract=3089162

Jung Wan Lee (Contact Author)

Boston University - Department of Administrative Sciences ( email )

808 Commonwealth Avenue
Boston, MA 02215
United States
617 358 5627 (Phone)
617 353 6840 (Fax)

HOME PAGE: http://www.bu.edu/met

Tantatape Brahmasrene

Purdue University North Central ( email )

1401 South US 421
Westville, IN 46391
United States

Young-Ei Kim

Seoul Digital University - Department of Business Administration ( email )

Seoul, 04157
Korea, Republic of (South Korea)

Register to save articles to
your library

Register

Paper statistics

Downloads
12
Abstract Views
65
PlumX Metrics
!

Under construction: SSRN citations will be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information