Influence of E-Commerce Provider Environments on User Perceived Benefits and Adoption of E-Commerce
Korea Research Academy of Distribution Management Review, Vol. 12, No. 5, pp. 173-195, 2009
23 Pages Posted: 20 Dec 2017
Date Written: December 30, 2009
Many high-tech firms are moving towards making virtual interfaces as their primary points of consumer contact. In this environment, the provider physical appearance of facilities, employees, and equipments may play a role in enhancing electronic commerce (e-commerce) adoption. This study examines the influence of e-commerce provider physical environments on user perceived benefits and adoption of e-commerce, and the linkage between perceived e-commerce benefits and e-commerce adoption. Factor analysis and structural equation modeling are applied to survey data collected from Internet users in South Korea. The findings suggest that the e-commerce provider physical environment is a significant antecedent to user perceived benefits: usefulness and ease of use. However, there is no direct impact in enhancing e-commerce adoption. Managerial implications are discussed based on these results.
Keywords: Information Technology, Electronic Commerce, Service Provider, Physical Environment, Perceived Benefits, E-Commerce Adoption, Marketing Strategy
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