Impact of Online Learning Self-Efficacy on Student Satisfaction from Online Higher Education
Journal of Customer Satisfaction Management, Vol. 11, No. 2, pp. 107-120, 2009
13 Pages Posted: 20 Dec 2017
Date Written: August 30, 2009
This study proposes an online education satisfaction model that examines the role of online learning self-efficacy in student satisfaction, perceived usefulness, and easy-of-use of online education. Data collected from 421 undergraduate online students in Korea are analyzed using factor analysis and structural equation modeling techniques. Results suggest that as much as students have online learning self-efficacy and perceive the usefulness and easy-of-use toward online learning systems, student satisfaction in online education will be promoted. Implications are discussed based on the findings.
Keywords: Online Education, Information Technology, Computer Self-Efficacy, Student Satisfaction, Technology Acceptance Model
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