Success Factors of New Product Development: A Review of the Empirical Literature

40 Pages Posted: 24 Apr 2002

See all articles by Holger Ernst

Holger Ernst

University of Kiel - Faculty of Economics and Social Sciences

Abstract

The continuous development and market introduction of new products can be an important determinant of sustained company performance. For approximately 30 years, conceptual and empirical research has been undertaken to identify the critical success factors of new products. This paper reviews the findings of empirical work into the success factors of new product development (NPD). It is the prime objective of this work to summarize the most important findings in a compact and structured way. In addition, shortcomings of previous empirical work on NPD success factors will be discussed and suggestions for improvement in future empirical NPD studies will be made.

Suggested Citation

Ernst, Holger, Success Factors of New Product Development: A Review of the Empirical Literature. International Journal of Management Reviews, Vol. 4, pp. 1-40, 2002. Available at SSRN: https://ssrn.com/abstract=309016

Holger Ernst (Contact Author)

University of Kiel - Faculty of Economics and Social Sciences ( email )

Olshausenstr.40
Kiel, 24118
Germany

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