Business Model Innovation Triggered by Industry 4.0

Spring Servitization Conference SSC, 2017; ISBN: 978-1-85449-418-4

10 Pages Posted: 26 Dec 2017

See all articles by Maike Scherrer-Rathje

Maike Scherrer-Rathje

University of St. Gallen - SoM: School of Management

Patricia Deflorin

University of Applied Sciences HTW Chur - Swiss Institute for Entrepreneurship (SIFE); University of Zurich - Department of Business Administration (IBW)

Katrin Schillo

University of Applied Sciences HTW Chur

Andreas Ziltener

Swiss Institute for Entrepreneurship

Date Written: May 15, 2017

Abstract

Purpose: Technologies related to industrial internet/industry 4.0 may have a huge potential to generate new value. We argue that in order to fully explore and exploit the potential of those technologies, the concept of business models needs to be applied.

Design/Methodology/Approach: We apply an explorative research approach based on case study analysis. We analyse four examples of business model innovation in order to understand how technologies can be explored and exploited by means of business model innovation.

Findings: It is essential to explore and exploit new technologies. Business model innovation without the adoption of new technologies affects the business model outcome negatively.

Originality/Value: Connectivity is central to industrial internet/industry 4.0. Hence, it needs to be included into the business model decomposition. In addition, the analysis shows the interdependencies between the different dimensions and thus, enhances transparency.

Keywords: business model innovation, technologies enabling digital transformation, industrial internet

Suggested Citation

Scherrer-Rathje, Maike and Deflorin, Patricia and Schillo, Katrin and Ziltener, Andreas, Business Model Innovation Triggered by Industry 4.0 (May 15, 2017). Spring Servitization Conference SSC, 2017; ISBN: 978-1-85449-418-4, Available at SSRN: https://ssrn.com/abstract=3090867

Maike Scherrer-Rathje

University of St. Gallen - SoM: School of Management ( email )

Dufourstrasse 40a
St. Gallen, CH-9000
Switzerland

Patricia Deflorin

University of Applied Sciences HTW Chur - Swiss Institute for Entrepreneurship (SIFE) ( email )

Chur
Switzerland

HOME PAGE: http://www.sife.ch

University of Zurich - Department of Business Administration (IBW) ( email )

Hottingerstrasse 10
Plattenstrasse 14
Zurich, 8032
Switzerland

Katrin Schillo

University of Applied Sciences HTW Chur ( email )

Pulvermühlestrasse 57
Chur, 7004
Switzerland

Andreas Ziltener (Contact Author)

Swiss Institute for Entrepreneurship ( email )

Switzerland

HOME PAGE: http://www.sife.ch

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