The Starbucksication

13 Pages Posted: 26 Dec 2017

See all articles by Mario Arturo Ruiz Estrada

Mario Arturo Ruiz Estrada

University of Malaya (UM) - Faculty of Economics & Administration (FEA)

Date Written: December 20, 2017

Abstract

This paper proposes an alternative index is entitled “The Starbucksication.” This index will evaluate the multinational firms’ behavior, economic prosperity (wealth), potential business and jobs opportunities, and the expansion of Globalisation. The word "The Stabucksication" had its origins from the well-known coffee shops Starbucks that keeps a rapid expansion globally during the past fifteen years. The calculation of the Stabucksication involves the evaluation of a large number of Starbucks shops are located in different continents, countries, and cities respectively. The general objective of the Stabucksication is to offer policy-makers and researchers a new analytical tool to study the impact of Globalisation in different countries from a multidimensional perspective – based on a new multidimensional methodological approach and maps-. Additionally, the Starbucksication application is not limited to the study of a specific group of continents, regions, countries, or cities. It is not constrained by issues about the geographical location or socio-economic development stage of any country. This alternative index, in effect, is a simple and applicable methodological tool. Finally, the Stabucksication index was applied in the case of China and U.S.

Keywords: Coffee, China, Globalisation, Indicators, Policy Modeling, Starbucks, U.S.

JEL Classification: F6,O10

Suggested Citation

Ruiz Estrada, Mario Arturo, The Starbucksication (December 20, 2017). Available at SSRN: https://ssrn.com/abstract=3090930 or http://dx.doi.org/10.2139/ssrn.3090930

Mario Arturo Ruiz Estrada (Contact Author)

University of Malaya (UM) - Faculty of Economics & Administration (FEA) ( email )

Kuala Lumpur, 50603
Malaysia
+60126850293 (Phone)

HOME PAGE: http://ssrc.um.edu.my/

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