From Storytelling to Social Change: The Power of Story in the Community Building
11 Pages Posted: 1 Jan 2018
Date Written: December 31, 2017
The critical elements of a community development processes are how to provide the motivation of people for sharing and consolidate learning. For this challenge, storytelling is a powerful way to exchange and address the barriers to knowledge transfer within community members. Stories are an important part of social change because they have the power to shape the way people think and feel about their worlds and how they interact with in them. In the community development processes, sharing stories or experiences can build trust, cultivates norms, transfers tacit knowledge, facilitates unlearning, and generates emotional connections. Storytelling teaches us how to deal with the different individual situations by improvising alternative futures through narratives of change. Storytelling will help the facilitator’s main task in the divergent zone and help create opportunities for everyone to express their views and creative ideas.
Keywords: Storytelling, transfer of knowledge, community building, social change
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