Integrated Corporate Communication: A Competing Values Perspective

35 Pages Posted: 8 Jan 2018

See all articles by Alan T. Belasen

Alan T. Belasen

State University of New York (SUNY), Empire State College

Ariel R. Belasen

Southern Illinois University at Edwardsville - Department of Economics

Date Written: January 3, 2018

Abstract

We review the divergent field of corporate communication and provide a rationale for using an organizing schema to help group and differentiate common functions, stakeholders, and message orientations. First, we discuss the importance of delineating the intellectual boundaries of corporate communication and the efficacy of using an integrated framework. Second, we propose the Competing Values Framework as a lens with which to categorize communication functions. Third, we highlight the benefits of using the framework to map out stakeholders and tailor appropriate message orientations to their needs and interests. Fourth, we demonstrate the utility of the integrated framework in providing a fuller and more consequential view of corporate communication events and activities using a case study about Chipotle, which experienced an E. coli outbreak in 2015-2017. Finally, we provide practical implications and directions for future research.

Keywords: Integrated Corporate Communication, Competing Values Framework, Stakeholders, Message Orientations, Strategic PR Planning

Suggested Citation

Belasen, Alan and Belasen, Ariel R., Integrated Corporate Communication: A Competing Values Perspective (January 3, 2018). Available at SSRN: https://ssrn.com/abstract=3096046 or http://dx.doi.org/10.2139/ssrn.3096046

Alan Belasen

State University of New York (SUNY), Empire State College ( email )

111 West Ave
Saratoga Springs, NY 12866
United States
5185804720 (Phone)
5185804720 (Fax)

Ariel R. Belasen (Contact Author)

Southern Illinois University at Edwardsville - Department of Economics ( email )

Edwardsville, IL 62026-1102
United States

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