The Impacts of Value, Disconfirmation and Satisfaction on Loyalty: Evidence from International Higher Education Setting

CEB Working Paper N° 17/035, December 2017, Université Libre de Bruxelles.

19 Pages Posted: 8 Jan 2018

See all articles by Hiep-Hung Pham

Hiep-Hung Pham

Chinese Culture University

Sue Ling Lai

Chinese Culture University

Quan Hoang Vuong

Université Libre de Bruxelles (ULB) - Solvay Brussels School of Economics and Management; Phenikaa University

Date Written: December 19, 2017

Abstract

Relationships with international students can be beneficial to higher education in terms of financial and human resources. For this reason, establishing and maintaining such relationships are usually pre-eminent concerns. In this study, we extended the application of the disconfirmation expectation model by incorporating components from subjective task value to predict the loyalty of international students toward their host countries. On a sample of 410 Vietnamese students enrolled in establishments of higher education in over 15 countries across the globe, we employed structural equation model to construct the conceptual model. Our empirical findings revealed that while the roles of satisfaction and disconfirmation are still important as direct and indirect antecedents of international student loyalty, its most powerful predictors are the three components of subjective task value: attainment, utility and intrinsic. These insights result in a number of implications for actors on the higher education scene, such as heads of institutions and policy makers.

Keywords: international student, loyalty, value, disconfirmation, satisfaction

JEL Classification: I21, I25, I26

Suggested Citation

Pham, Hiep-Hung and Lai, Sue Ling and Vuong, Quan Hoang, The Impacts of Value, Disconfirmation and Satisfaction on Loyalty: Evidence from International Higher Education Setting (December 19, 2017). CEB Working Paper N° 17/035, December 2017, Université Libre de Bruxelles.. Available at SSRN: https://ssrn.com/abstract=3096467 or http://dx.doi.org/10.2139/ssrn.3096467

Hiep-Hung Pham

Chinese Culture University ( email )

Yaipei, 111
Taiwan

Sue Ling Lai

Chinese Culture University ( email )

Yaipei, 111
Taiwan

Quan Hoang Vuong (Contact Author)

Université Libre de Bruxelles (ULB) - Solvay Brussels School of Economics and Management ( email )

ULB CP 145/01
21 Ave. F.D. Roosevelt
Brussels 1050
Belgium
+32-2-6504864 (Phone)
+32-2-6504188 (Fax)

HOME PAGE: http://www.solvay.edu/profile/dr-vuong-quan-hoang

Phenikaa University ( email )

To Huu road, Yen Nghia
Ha Dong district
Hanoi, Hanoi 100803
Vietnam

HOME PAGE: http://www.phenikaa-uni.edu.vn

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