Agenda Setting and National Television Stations in Kosovo: The Dehari Case Study
16 Pages Posted: 27 Jan 2018
Date Written: May 18, 2017
This paper analyses the agenda of three national television channels in Kosovo, in the death of a member of the Movement for Self-Determination (VV), Astrit Dehari. Research object is the agenda of the three television channels during the two-week period following the death of Dehari until the publication of the report of the autopsy. The death of the VV member, Astrit Dehari in a detention centre in Prizren prompted many reactions and controversies, political and civil. VV supported the cause by demanding justice for Dehari, while other political actors were interested in closing the public coverage of this case as soon as possible. Three national television stations RTK, KTV and RTV 21 gave space to the case in various forms in the main news editions of television stations. To establish the agendas of the media, we carried out a content analysis of daily newscasts of the Kosovar public service broadcaster RTK, and two other national broadcasters, KTV and RTV 21 during the “hot phase” of the death in suspicious circumstances of a member of a political party in detention. The research samples are 42 main news editions of three national television channels during November 6th to 20th, and the analysis is conducted based on the Agenda-Setting theory, according to news prominence in television which was defined by placement as one of the first three news items or any discussion that lasted more than 45 seconds. As results show, the biggest difference stood between RTK and two other national television stations, KTV and RTV 21. Exclusion of news occurs on public television during the analysed period while KTV and RTV 21 were more active in the political and civic cause of seeking justice for Dehari. The pattern of news coverage across national television broadcaster was measured by the position and length of stories.
Keywords: Agenda Setting, Dehari, Kosovo, News prioritize, Television
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