To Grasp Cognition in Action, Combine Behavioral Experiments with Protocol Analysis

Reypens, C., & Levine, S. S. (2017). to Grasp Cognition in Action, Combine Behavioral Experiments with Protocol Analysis. in K. J. Sund, G. P. Hodgkinson & R. J. Galavan (Eds.), Methodological Challenges and Advances in Managerial and Organizational Cognition (Pp. 123-146): Emerald.

24 Pages Posted: 10 Jan 2018

See all articles by Charlotte Reypens

Charlotte Reypens

University of Texas at Dallas - Department of Organizations, Strategy & International Management

Sheen S. Levine

University of Texas at Dallas; Columbia University

Date Written: December 11, 2017

Abstract

With behavioral experiments and protocol analysis, researchers can capture cognition in action. Using behavioral experiments, they can study realized behavior, not perception or self-reports. And they can do that in a controlled laboratory environment to establish causality, curbing spurious relationships. With protocol analysis, a method to elicit decision-makers’ thoughts, researchers can tap into cognitive processes. In combination, the two methods offer a novel approach to grasp mental processes alongside behavior, to reach causality and replicate findings. We describe the methods, demonstrate how researchers can apply them, and share practices from the design of experimental instruments to the replication of findings.

Keywords: Cognition, Experiment, Protocol Analysis, Qualitative Methods, Management, Organization, Methodology

JEL Classification: B4, D7, M1, M2

Suggested Citation

Reypens, Charlotte and Levine, Sheen S., To Grasp Cognition in Action, Combine Behavioral Experiments with Protocol Analysis (December 11, 2017). Reypens, C., & Levine, S. S. (2017). to Grasp Cognition in Action, Combine Behavioral Experiments with Protocol Analysis. in K. J. Sund, G. P. Hodgkinson & R. J. Galavan (Eds.), Methodological Challenges and Advances in Managerial and Organizational Cognition (Pp. 123-146): Emerald., Available at SSRN: https://ssrn.com/abstract=3098239

Charlotte Reypens

University of Texas at Dallas - Department of Organizations, Strategy & International Management ( email )

800 West Campbell Road
SM 43
Richardson, TX 75080-3021
United States

Sheen S. Levine (Contact Author)

University of Texas at Dallas ( email )

2601 North Floyd Road
Richardson, TX 75083
United States

Columbia University ( email )

3022 Broadway
New York, NY 10027
United States

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