Innovative Online Platforms: Research Opportunities
Manufacturing & Service Operations Management, Vol. 22, No. 3, pp. 430–445, May–June 2020
31 Pages Posted: 12 Jan 2018 Last revised: 15 Jun 2020
Date Written: September 24, 2018
Economic growth in many countries is increasingly driven by successful startups that operate as online platforms. These success stories have motivated us to define and classify various online platforms according to their business models. This study discusses strategic and operational issues arising from five types of online platforms (resource sharing, matching, crowdsourcing, review, and crowdfunding) and presents some research opportunities for operations management scholars to explore.
Keywords: Online Platforms, Innovative Operations, Operations Management
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