Innovative Online Platforms: Research Opportunities
34 Pages Posted: 12 Jan 2018 Last revised: 17 Jun 2018
Date Written: June 11, 2018
Recent economic growth in many countries is driven by successful startups that operate as online platforms. These success stories have motivated us to define and classify various online platforms according to their business models. More importantly, we discuss operational issues arising from five types of online platforms (resource sharing, matching, crowdsourcing, review, and crowdfunding) and propose some new research questions for Operations Management scholars to explore.
Keywords: Online Platforms, Innovative Operations, Operations Management
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