Innovative Online Platforms: Research Opportunities
35 Pages Posted: 12 Jan 2018
Date Written: January 8, 2018
Recent economic growth in many countries is driven by successful startup companies that operate as online platforms. These success stories motivate us to define and classify various online platforms based on their business models. More importantly, we discuss some operational issues arising from six types of online platforms (e-commerce, resource sharing, matching / auction, competitive crowdsourcing, non-competitive crowdsourcing, and crowdfunding) and propose some new research questions for Operations Management researchers to explore.
Keywords: Online Platforms, Innovative Operations, Operations Management
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