The Wisdom of the Inner Crowd in Three Large Natural Experiments
Nature Human Behaviour, Vol. 2, No. 1, pp. 21-26, January 2018
47 Pages Posted: 12 Jan 2018 Last revised: 1 May 2018
Date Written: January 9, 2018
The quality of decisions depends on the accuracy of estimates of relevant quantities. According to the wisdom of crowds principle, accurate estimates can be obtained by combining the judgements of different individuals. This principle has been successfully applied to improve, for example, economic forecasts, medical judgements and meteorological predictions. Unfortunately, there are many situations in which it is infeasible to collect judgements of others. Recent research proposes that a similar principle applies to repeated judgements from the same person. This paper tests this promising approach on a large scale in a real-world context. Using proprietary data comprising 1.2 million observations from three incentivized guessing competitions, we find that within-person aggregation indeed improves accuracy and that the method works better when there is a time delay between subsequent judgements. However, the benefit pales against that of between-person aggregation: the average of a large number of judgements from the same person is barely better than the average of two judgements from different people.
Keywords: wisdom of crowds, wisdom of the inner crowd, collective intelligence, forecasting
JEL Classification: D80
Suggested Citation: Suggested Citation