Drivers and Barriers to Cross-Border E-Commerce: Evidence from Spanish Household Behavior

18 Pages Posted: 16 Jan 2018

See all articles by Angel Valarezo

Angel Valarezo

Instituto Complutense de Análisis Económico | ICAE; Universidad Complutense de Madrid (UCM)

Teodosio Perez Amaral

Complutense University of Madrid - Facultad de Económicas y Empresariales

Teresa Garín Muñoz

Universidad Nacional de Educación a Distancia (UNED)

Iñigo Herguera García

Universidad Complutense de Madrid (UCM) - Department of Fundamentals of Economic Analysis II (Quantitative Economics)

Rafael Lopez

Universidad Complutense de Madrid

Date Written: December 22, 2017

Abstract

This paper explores the determinants of the individual´s decision to perform cross-border e-commerce (CBeC). The European Union (EU) is especially interested in the promotion of CBeC because it is an important tool in its strategy to achieve the Digital Single Market in Europe. In this paper official data is used from a representative survey of 16,209 individuals on ICT usage by households and individuals that was carried out in Spain by the National Institute of Statistics (INE) for the year 2016. Using a standard neoclassical utility maximization framework, and logistic regression techniques, the results show that being a male is positively related to the probability of practicing CBeC. Education is positively and significantly related to the probability of being involved in CBeC with EU countries. Computer and Internet Skills are significant and positive factors in explaining CBeC (either with EU countries or with the rest of the world). The variable “how often the consumer sees other customer reviews before buying online”, has a positive effect. Foreign nationality also increases the likelihood of using CBeC. To promote CBeC in Spain measures towards developing digital skills, Internet trust and use of online information reviews of goods and services are discussed.

Keywords: cross-border e-commerce; domestic e-commerce; digital skills; customer reviews; logistic model

JEL Classification: C25; D11; O33

Suggested Citation

Valarezo Unda, Angel and Perez Amaral, Teodosio and Garín-Muñoz, Teresa and Herguera García, Iñigo and Lopez, Rafael, Drivers and Barriers to Cross-Border E-Commerce: Evidence from Spanish Household Behavior (December 22, 2017). Available at SSRN: https://ssrn.com/abstract=3099541 or http://dx.doi.org/10.2139/ssrn.3099541

Angel Valarezo Unda (Contact Author)

Instituto Complutense de Análisis Económico | ICAE ( email )

Campus de Somosaguas
Pozuelo, Madrid 28260
Spain
91 394 2611 (Phone)

HOME PAGE: http://https://www.ucm.es/icae/

Universidad Complutense de Madrid (UCM) ( email )

Carretera de Humera s/n
Madrid, Madrid 28223
Spain

Teodosio Perez Amaral

Complutense University of Madrid - Facultad de Económicas y Empresariales ( email )

Madrid, 28223
Spain

Teresa Garín-Muñoz

Universidad Nacional de Educación a Distancia (UNED) ( email )

C/ Senda del Rey 11
Madrid, 28040
Spain
0034913987814 (Phone)
0034913986339 (Fax)

Iñigo Herguera García

Universidad Complutense de Madrid (UCM) - Department of Fundamentals of Economic Analysis II (Quantitative Economics) ( email )

Campus of Somosaguas
28223- Somosaguas, Madrid
Spain
(34) 91-394.23.62 (Phone)
(34) 91- 394.26.13 (Fax)

Rafael Lopez

Universidad Complutense de Madrid ( email )

Campus de Somosaguas
Madrid
Spain
+34 91 394 3158 (Phone)

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