IP Strategy: Empirical Research, Practical Training and Work-Floor Experience Since 2009
les Nouvelles - Journal of the Licensing Executives Society, Volume LIII No. 1, March 2018
Posted: 7 Mar 2018
Date Written: January 16, 2018
This article reviews basic concepts of business strategy in general, and presents first learnings when these concepts are applied to IP. Based on empirical insights (from surveys), the article highlights what IP professionals need today regarding strategy, and compares it with the situation ten years ago. To meet such needs, this article gives a possible solution developed and validated from practice; it voices what we (three trainers) have recurringly heard or observed during the practical seminars which we have been giving for years. In addition, it provides the voice of a course participant and the impact on his practice as IP consultant. Finally, this article is also a call for supporting a current initiative to help bring IP in European educational systems beyond law schools.
Keywords: business strategy, IP, empirical insights, surveys, three trainers, IP consultant, IP in European education system, law school
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