Image Building of the Durian Mask Singer Winner in the First Year of the Mask Singer Show
14 Pages Posted: 24 Jan 2018
Date Written: January 16, 2018
The objective of the research topic of “Image Building of the Durian Mask Singer Winner in the First Year of the Mask Singer Show” was to analyze the model strategy of this winner in image building to the high popularity and acceptance to Thailand especially to the online social network that has large numbers in view sharing; besides, the Durian Mask has won the first prize for this contest too. This research work used the Qualitative Research Methodology in Communication and Interview from both the Show organizers, the designers who were behind the show productions in order to analyze the image building processes of the Durian Mask. The research results found that “Image Building of the Durian Mask Singer Winner in the First Year of the Mask Singer Show” have some remarkable and significant methods, which are: 1) The using of Beauty and Aesthetic Theories 2) Portrait Presentation with Image Concept, and 3) The using of Sign in Image Building. The research found that the appearing of the Durian Mask Image has used the principle of beauty strategy in costume designs for the odd and peculiar accessories of the attire’s color and textile designs and the using of new transferred meaning of fruit image into the portrait creation as according to the fantasy along with the Sign Theory to communicate, especially the disguised meaning through the garment to create the new personality and memory through media to impress and to create aesthetic to audiences.
Keywords: image building, singer show, model strategy
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