Business Group Reputation and Affiliates’ Internationalization Strategies

Mukherjee, D., Makarius, E. E., & Stevens, C. E. (2018). Business group reputation and affiliates’ internationalization strategies. Journal of World Business.

41 Pages Posted: 29 Jan 2018

See all articles by Debmalya Mukherjee

Debmalya Mukherjee

University of Akron - College of Business Administration

Erin Makarius

University of Akron - Department of Management

Charles Stevens

Lehigh University - Department of Management

Date Written: January 20, 2018

Abstract

The literature on business groups (BGs) has identified reputation as a critical factor in their success and survival. However, most studies have assumed that BGs are well-known and well-regarded—an assumption that may not be tenable in the context of international expansion. We use signaling theory to explore the causes of an unacknowledged source of BG heterogeneity—variance in their reputation prominence (whether they are well-known or not) and reputation quality (whether they are regarded favorably or unfavorably)—and seek to understand how this heterogeneity may result in differences in BG affiliates’ geographic scope and location choices as they internationalize.

Keywords: Business Groups, Emerging Markets, Reputation, Location choice, Internationalization, Signaling Theory

Suggested Citation

Mukherjee, Debmalya and Makarius, Erin and Stevens, Charles, Business Group Reputation and Affiliates’ Internationalization Strategies (January 20, 2018). Mukherjee, D., Makarius, E. E., & Stevens, C. E. (2018). Business group reputation and affiliates’ internationalization strategies. Journal of World Business., Available at SSRN: https://ssrn.com/abstract=3105999

Debmalya Mukherjee (Contact Author)

University of Akron - College of Business Administration ( email )

Erin Makarius

University of Akron - Department of Management ( email )

259 S. Broadway
Akron, OH 44325
United States

Charles Stevens

Lehigh University - Department of Management ( email )

621 Taylor Street
Bethlehem, PA 18015
United States

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