Why Not Take a Performative Approach to Entrepreneurship?
Forthcoming, Journal of Business Venturing Insights
17 Pages Posted: 29 Jan 2018
Date Written: January 7, 2018
Among entrepreneurship researchers, there has been growing attention to questions of ontology, epistemology, and axiology. Recently, Packard (2017) advocated an interpretivist approach to entrepreneurship. In this paper, we articulate a performative approach, which offers a far more distributed and emergent view of entrepreneurship as process. In addition to briefly introducing some of the intellectual traditions underlying a performative approach, we highlight important differences between interpretivism and performativity and summarize the implications of taking a performative approach to entrepreneurship.
Keywords: performativity, metatheory, relationality, temporality, contextualization
JEL Classification: M13, O31, O32, O33, L26
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