Why Not Take a Performative Approach to Entrepreneurship?

Forthcoming, Journal of Business Venturing Insights

University of Alberta School of Business Research Paper No. 2018-901

17 Pages Posted: 29 Jan 2018

See all articles by Raghu Garud

Raghu Garud

Pennsylvania State University

Joel Gehman

George Washington University - Department of Strategic Management & Public Policy

Antonio Giuliani

IÉSEG School of Management; University of Illinois at Chicago - Department of Managerial Studies

Date Written: January 7, 2018

Abstract

Among entrepreneurship researchers, there has been growing attention to questions of ontology, epistemology, and axiology. Recently, Packard (2017) advocated an interpretivist approach to entrepreneurship. In this paper, we articulate a performative approach, which offers a far more distributed and emergent view of entrepreneurship as process. In addition to briefly introducing some of the intellectual traditions underlying a performative approach, we highlight important differences between interpretivism and performativity and summarize the implications of taking a performative approach to entrepreneurship.

Keywords: performativity, metatheory, relationality, temporality, contextualization

JEL Classification: M13, O31, O32, O33, L26

Suggested Citation

Garud, Raghu and Gehman, Joel and Giuliani, Antonio, Why Not Take a Performative Approach to Entrepreneurship? (January 7, 2018). Forthcoming, Journal of Business Venturing Insights, University of Alberta School of Business Research Paper No. 2018-901, Available at SSRN: https://ssrn.com/abstract=3106011

Raghu Garud

Pennsylvania State University ( email )

431 Business Bulding
Pennsylvania State University
State College, PA 16803
United States

Joel Gehman (Contact Author)

George Washington University - Department of Strategic Management & Public Policy ( email )

Washington, DC 20052
United States

Antonio Giuliani

IÉSEG School of Management ( email )

Socle de la Grande Arche
1 Parvis de la Defense
Puteaux, Paris 92800
France

University of Illinois at Chicago - Department of Managerial Studies ( email )

601 S. Morgan St. (M/C 243)
University Hall 2203
Chicago, IL 60607-7122
United States

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