Recommendations for the Sharing Economy: Increasing Participation
38 Pages Posted: 30 Jan 2018
Date Written: January 23, 2018
This report presents recommendations aimed at facilitating a European sharing economy that is participatory, privacy-friendly and empowering. It is part of a European Union Horizon 2020 Research Project on the sharing economy: Ps2Share ‘Participation, Privacy, and Power in the Sharing Economy’ (ps2share.eu). The presented recommendations are derived from research focused on “Non-Participation, Inequalities, and Exclusion” in the sharing economy, encompassing a systematic literature review on participation in the sharing economy, focus group discussions among Millennials in several European countries, and a large-scale survey of citizens of twelve European countries. The resulting recommendations are addressed to five distinct audiences: (1) Providers, (2) consumers, (3) sharing economy platforms, (4) educators, and (5) policy makers.
Keywords: Sharing Economy, Participation, Digital Divide, Gender, Motives, Attitudes, Trust, Social Capital, Uber, Airbnb
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