How Task Perceptions Matter on Micro-Task Crowdsourcing Platforms

46 Pages Posted: 24 Jan 2018

See all articles by Sara Moussawi

Sara Moussawi

Carnegie Mellon University - Information Systems Program

Marios Koufaris

Zicklin School of Business, Paul H. Chook Department of Information Systems and Statistics, Baruch College - The City University of New York

Date Written: January 1, 2018

Abstract

Though a large percentage of micro-task crowdsourcing workers have a college degree and report a household income above the national median, they persistently return to crowdsourcing platforms, despite the low pay and relative simplicity of the tasks. In this study, we aim to understand why prior research has identified task-related factors to be important determinants of worker behavior on micro-task crowdsourcing platforms. We explore workers’ perceptions of task characteristics and their impact on subjective and objective outputs in micro-task crowdsourcing contexts, taking into account the unique nature of crowdsourcing platforms as a new IT artifact. We draw on two theories, the theory of motivation through work design and the expectancy theory, and aim to extend them by incorporating the IT artifact in them, in the context of micro-task crowdsourcing. Our findings help understand workers’ behaviors on micro-task crowdsourcing platforms and thus inform the task and platform design process.

Keywords: Micro-task crowdsourcing platforms; work design; expectancy theory, motivation through design of work model; intrinsic and extrinsic motivation.

Suggested Citation

Moussawi, Sara and Koufaris, Marios, How Task Perceptions Matter on Micro-Task Crowdsourcing Platforms (January 1, 2018). Baruch College Zicklin School of Business Research Paper No. 2018-01-02, Available at SSRN: https://ssrn.com/abstract=3107647 or http://dx.doi.org/10.2139/ssrn.3107647

Sara Moussawi

Carnegie Mellon University - Information Systems Program ( email )

5000 Forbes Avenue
Pittsburgh, PA 15213-3890
United States

Marios Koufaris (Contact Author)

Zicklin School of Business, Paul H. Chook Department of Information Systems and Statistics, Baruch College - The City University of New York ( email )

One Bernard Baruch Way
Box B 11-220
New York, NY 10010
United States

HOME PAGE: http://blogs.baruch.cuny.edu/mkoufaris

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