Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses’ Self-Presentations

Journal of International Business Studies, 33, 3 (Third Quarter 2002): 497-514

18 Pages Posted: 31 Jan 2018

See all articles by David A. Ralston

David A. Ralston

University Fellows International Research Consortium (UFIRC)

Isabelle Maignan

University of Nijmegen

Date Written: January 23, 2018

Abstract

The paper compares the extent and content of businesses' communications about corporate social responsibility (CSR) in France, the Netherlands, the U.K., and the U.S. In particular, the study investigates the nature of CSR principles, processes, and stakeholder issues discussed in web pages. The results show that businesses in the four countries do not display the same eagerness to appear as socially responsible and employ diverse means to convey social responsibility images.

Keywords: corporate social responsibility, business communications, web page content, France, Netherlands, U.K., U.S.

Suggested Citation

Ralston, David A. and Maignan, Isabelle, Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses’ Self-Presentations (January 23, 2018). Journal of International Business Studies, 33, 3 (Third Quarter 2002): 497-514. Available at SSRN: https://ssrn.com/abstract=3108150

David A. Ralston (Contact Author)

University Fellows International Research Consortium (UFIRC) ( email )

15854 Gleneagle Ct
Ft Myers, FL 33908
United States

Isabelle Maignan

University of Nijmegen ( email )

Netherlands

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