A Dynamic Self-Regulation Model of Sustainable Consumer Behaviour

33 Pages Posted: 7 Feb 2018

See all articles by Alistair Ulph

Alistair Ulph

University of Manchester - Faculty of Humanities

Luca A. Panzone

University of Newcastle

Denis Hilton

University of Toulouse

Date Written: June 30, 2017

Abstract

There is a significant literature in economics and psychology on moral behaviour exploring the contexts in which people act in ways that are consistent or inconsistent with their earlier actions, where consistency involves behaviour that is in line with a previous action (e.g. foot-in-the-door effect) and inconsistent behaviour takes the form of behaviour that is inconsistent with a previous action (e.g., moral licensing or moral cleansing) We set out a dynamic model of consumer behaviour that attempts to integrate both inter-act consistency and inconsistency within a framework based on standard economic assumptions of rational consumer behaviour. We apply this model to predicting both inter-act consistency and inter-act inconsistency within the context of sustainable consumption. The article concludes by considering directions for future research.

Keywords: Value-expression and behavioural consistency, moral self-regulation and moral licensing, consumer behaviour, sustainable consumption

JEL Classification: D11, H41, M31, Q56, Q58

Suggested Citation

Ulph, Alistair M. and Panzone, Luca A. and Hilton, Denis, A Dynamic Self-Regulation Model of Sustainable Consumer Behaviour (June 30, 2017). Available at SSRN: https://ssrn.com/abstract=3112221 or http://dx.doi.org/10.2139/ssrn.3112221

Alistair M. Ulph (Contact Author)

University of Manchester - Faculty of Humanities ( email )

Manchester, M13 9PL
United Kingdom

Luca A. Panzone

University of Newcastle ( email )

5 Barrack Road
Devonshire Building
NEWCASTLE UPON TYNE, NE1 7RU
United Kingdom

Denis Hilton

University of Toulouse ( email )

41 Allées Jules Guesde - CS 61321
TOULOUSE
France

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