Two-Wheeler Consumer Behaviour Towards Perceived Quality
16 Pages Posted: 7 Feb 2018
Date Written: December 16, 2017
This original exploratory research study was to examine the impact of Select independent and demographic variables on Perceived Quality. As per ACMA May month data, top four brands, namely Hero, Bajaj, Honda and TVS were selected for study and 600 two-wheeler consumers samples collected, using random sampling, based on the Geographical segmentation of Hyderabad. The data was analysed with descriptive statistics and non-parametric tests, and found no impact of independent variables and demographic variables on Perceived Quality, further given various research and managerial implications.
Keywords: Two-wheeler Consumer Behaviour, Perceived Quality, Joint Venture preference, Heritage Design, Technology development, Safety features, Corporate Social Responsibility
Suggested Citation: Suggested Citation