Two-Wheeler Consumer Behaviour Towards Perceived Quality

16 Pages Posted: 7 Feb 2018

See all articles by Venkata Madhusudan Rao Datrika

Venkata Madhusudan Rao Datrika

Rayalaseema University, Students

Mohd. Akbar Ali Khan

Maulana Azad National Urdu University (MANUU)

Date Written: December 16, 2017

Abstract

This original exploratory research study was to examine the impact of Select independent and demographic variables on Perceived Quality. As per ACMA May month data, top four brands, namely Hero, Bajaj, Honda and TVS were selected for study and 600 two-wheeler consumers samples collected, using random sampling, based on the Geographical segmentation of Hyderabad. The data was analysed with descriptive statistics and non-parametric tests, and found no impact of independent variables and demographic variables on Perceived Quality, further given various research and managerial implications.

Keywords: Two-wheeler Consumer Behaviour, Perceived Quality, Joint Venture preference, Heritage Design, Technology development, Safety features, Corporate Social Responsibility

Suggested Citation

Datrika, Venkata Madhusudan Rao and Khan, Mohd. Akbar Ali, Two-Wheeler Consumer Behaviour Towards Perceived Quality (December 16, 2017). Available at SSRN: https://ssrn.com/abstract=3112754 or http://dx.doi.org/10.2139/ssrn.3112754

Venkata Madhusudan Rao Datrika (Contact Author)

Rayalaseema University, Students ( email )

Kurnool, Andhra Pradesh 518002
India

Mohd. Akbar Ali Khan

Maulana Azad National Urdu University (MANUU) ( email )

Hyderabad
India

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