Two-Wheeler Consumers’ Behaviour Towards the Trustworthiness of Brand
15 Pages Posted: 7 Feb 2018
Date Written: December 26, 2017
This original exploratory research study was to examine the impact of select independent and demographic variables on the trustworthiness of brand. Top four brands, namely Hero, Bajaj, Honda, and TVS were selected for study and 600 two-wheeler consumers’ samples collected, using random sampling in Hyderabad. The data were analysed with descriptive statistics and non-parametric tests, to know the impact of variables on the trustworthiness of the brand and found no impact, further given various implications.
Keywords: Two-wheeler Consumer Behaviour, Trustworthiness of brand, Heritage Design, Joint Venture, Technology development, Safety features, Corporate Social Responsibility
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