Two-Wheeler Consumers’ Behaviour Towards the Trustworthiness of Brand

15 Pages Posted: 7 Feb 2018

See all articles by Venkata Madhusudan Rao Datrika

Venkata Madhusudan Rao Datrika

Rayalaseema University, Students

Mohd. Akbar Ali Khan

Maulana Azad National Urdu University (MANUU)

Date Written: December 26, 2017

Abstract

This original exploratory research study was to examine the impact of select independent and demographic variables on the trustworthiness of brand. Top four brands, namely Hero, Bajaj, Honda, and TVS were selected for study and 600 two-wheeler consumers’ samples collected, using random sampling in Hyderabad. The data were analysed with descriptive statistics and non-parametric tests, to know the impact of variables on the trustworthiness of the brand and found no impact, further given various implications.

Keywords: Two-wheeler Consumer Behaviour, Trustworthiness of brand, Heritage Design, Joint Venture, Technology development, Safety features, Corporate Social Responsibility

Suggested Citation

Datrika, Venkata Madhusudan Rao and Khan, Mohd. Akbar Ali, Two-Wheeler Consumers’ Behaviour Towards the Trustworthiness of Brand (December 26, 2017). Available at SSRN: https://ssrn.com/abstract=3112769 or http://dx.doi.org/10.2139/ssrn.3112769

Venkata Madhusudan Rao Datrika (Contact Author)

Rayalaseema University, Students ( email )

Kurnool, Andhra Pradesh 518002
India

Mohd. Akbar Ali Khan

Maulana Azad National Urdu University (MANUU) ( email )

Hyderabad
India

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