Two-Wheeler Consumers’ Behaviour Towards Customer Satisfaction

14 Pages Posted: 8 Feb 2018

See all articles by Mohd. Akbar Ali Khan

Mohd. Akbar Ali Khan

Maulana Azad National Urdu University (MANUU)

Venkata Madhusudan Rao Datrika

Rayalaseema University, Students

Date Written: January 20, 2018

Abstract

This original exploratory study was to examine the impact of select exogenous and demographic variables on Customer Satisfaction. Hero, Bajaj, Honda and TVS brands were selected for study and 600 two-wheeler consumers’ samples collected, using random sampling in Hyderabad. The data were analysed with descriptive statistics, and non-parametric tests, to know the impact of independent and demographic variables on customer satisfaction and found no impact, further given different implications.

Keywords: Two-wheeler Consumer Behaviour, Customer Satisfaction, Joint Venture preference, Heritage Design, Technology development, Safety features, Corporate Social Responsibility.

Suggested Citation

Khan, Mohd. Akbar Ali and Datrika, Venkata Madhusudan Rao, Two-Wheeler Consumers’ Behaviour Towards Customer Satisfaction (January 20, 2018). Available at SSRN: https://ssrn.com/abstract=3112798 or http://dx.doi.org/10.2139/ssrn.3112798

Mohd. Akbar Ali Khan

Maulana Azad National Urdu University (MANUU) ( email )

Hyderabad
India

Venkata Madhusudan Rao Datrika (Contact Author)

Rayalaseema University, Students ( email )

Kurnool, Andhra Pradesh 518002
India

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