Selective Distribution and Online Marketplace Restrictions Under EU Competition Rules after Coty Prestige

Abstract

Given the impressive growth of Internet shopping, one may wonder how the antitrust rules on selective distribution systems might fit in the context of online sales. Indeed, the online sales phenomenon has attracted significant attention in recent years in several Member States, mainly by the question on the extent to which restrictions limiting the ability of retailers to sell via online marketplaces are compatible with competition rules. No wonder the Coty Prestige judgment is so much-awaited. The ruling is expected to shape the future of EU e-commerce affecting online markets, the luxury industry and Internet platforms.

Keywords: selective distribution; vertical restraints; luxury goods; e-commerce; marketplace restrictions; third-party platforms

JEL Classification: K21; L21; L42