Breakout From Bollywood? The Roles of Social Networks and Regulation in the Evolution of Indian Film Industry

Journal of International Management, Volume 14, Issue 3, September 2008, Pages 286-299, DOI/10.1016/j.intman.2008.01.004

Posted: 21 Feb 2018

See all articles by Mark Lorenzen

Mark Lorenzen

Copenhagen Business School - Department of Innovation and Organizational Economics

Florian A. Täube

European Management School; Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, iCite

Date Written: September 30, 2008

Abstract

This paper combines evolutionary perspectives with social network theory in order to explain the recent growth of a prolific and changing indigenous industry in an emergent economy, namely the Indian film industry in Mumbai, India, Bollywood. Using novel and original data, the paper argues that as the world's biggest commercial film cluster and a conspicuous growth phenomenon, Bollywood can be seen as a paradigmatic case for developing general insights into indigenous growth of industries in emerging economies. The paper demonstrates how the existence of a well-defined and geographically centered social network among producers, directors and other key roles in filmmaking in Mumbai influences the evolution of a ‘Bollywood model’ of filmmaking remarkably different from Hollywood's. The paper adds to social network perspectives in evolutionary theory by suggesting that, given certain social network structures, policy regulation and other environmental factors may be instrumental for industry evolution.

Keywords: Film Industry, India, Bollywood, Social Networks, Industry Evolution, Emerging Economies

Suggested Citation

Lorenzen, Mark and Täube, Florian A., Breakout From Bollywood? The Roles of Social Networks and Regulation in the Evolution of Indian Film Industry (September 30, 2008). Journal of International Management, Volume 14, Issue 3, September 2008, Pages 286-299, DOI/10.1016/j.intman.2008.01.004. Available at SSRN: https://ssrn.com/abstract=3121306

Mark Lorenzen

Copenhagen Business School - Department of Innovation and Organizational Economics ( email )

Kilevej 14A
Frederiksberg, 2000
Denmark

Florian A. Täube (Contact Author)

European Management School ( email )

Rheinstrasse 4N
Mainz, 55116
Germany

Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, iCite ( email )

19 Av Franklin Roosevelt
1050
Brussels
Belgium

HOME PAGE: http://www.solvay.edu

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