Social Media in the Middle East: The Story of 2017

Abstract

This report is the sixth in a series of annual reports designed to highlight key developments and data related to usage of social media in the Middle East and North Africa.

As in previous reports, this White Paper captures insights from a wide variety of academic, industry and media sources, distilling the key lessons from the past year. Social Media adoption, and usage, around the world continues to rapidly evolve; and the Middle East is no exception.

This 2017 research and industry round-up highlights the increasing prominence of visually led social media in the region, and the ongoing popularity of Facebook’s different products.

Keywords: social media, social networking, Middle East, Arab World, Facebook, Twitter, Instagram, Snapchat, Instagram, trends, digital media

JEL Classification: 053