Evolving Improvised Ideation from Humour Constructs: A New Method for Collaborative Divergence

11 Pages Posted: 20 Feb 2018

See all articles by Gillian Hatcher

Gillian Hatcher

University of Strathclyde

William Ion

University of Strathclyde

Ross Maclachlan

University of Strathclyde

Marion Marlow

University of Strathclyde

Barbara Simpson

University of Strathclyde - Strathclyde Business School

Andrew Wodehouse

University of Strathclyde

Date Written: March 2018

Abstract

This paper reviews and applies key principles from improvised comedy (“improv”) to overcome common barriers in effective group ideation, resulting in the formulation and presentation of a new creative idea generation method. The emergence of an innovative product design can be compared to the telling of a funny joke: both combine seemingly unconnected ideas in a way that is both surprising and satisfying. Our research expands upon this link between humour and creativity, and operationalizes the improv principles best suited to the conceptual design process. A workshop‐based methodology was used to select, develop, and refine the method protocol and facilitation technique. Participant feedback and observations have demonstrated how this approach can expand the solution space to support the generation of bold, innovative ideas. Finally, we present a step‐by‐step guide for the new “design improv” method and discuss its potential value in the generation of creative ideas in a group ideation context.

Suggested Citation

Hatcher, Gillian and Ion, William and Maclachlan, Ross and Marlow, Marion and Simpson, Barbara and Wodehouse, Andrew, Evolving Improvised Ideation from Humour Constructs: A New Method for Collaborative Divergence (March 2018). Creativity and Innovation Management, Vol. 27, Issue 1, pp. 91-101, 2018. Available at SSRN: https://ssrn.com/abstract=3126557 or http://dx.doi.org/10.1111/caim.12256

Gillian Hatcher (Contact Author)

University of Strathclyde

16 Richmond Street
Glasgow 1XQ, G1 1XQ
United Kingdom

William Ion

University of Strathclyde

16 Richmond Street
Glasgow 1XQ, G1 1XQ
United Kingdom

Ross Maclachlan

University of Strathclyde

16 Richmond Street
Glasgow 1XQ, G1 1XQ
United Kingdom

Marion Marlow

University of Strathclyde

16 Richmond Street
Glasgow 1XQ, G1 1XQ
United Kingdom

Barbara Simpson

University of Strathclyde - Strathclyde Business School ( email )

100 Cathedral Street
Glasgow G1 1XU
United Kingdom

Andrew Wodehouse

University of Strathclyde ( email )

16 Richmond Street
Glasgow 1XQ, Scotland G1 1XQ
United Kingdom

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