Communication Policy and Mass Media as Fundamental Means of Access to the European Public Sphere
11 Pages Posted: 2 Mar 2018
Date Written: February 22, 2018
The need for an adequate communication has a legal framework in the Charter of Fundamental Rights of the EU, which guarantees the right of all citizens to be informed about European issues. In order to actively engage its citizens and promote their support, the European Union needs to establish meaningful communication strategies.
The need to approach the mass media emphasis has been investigated by numerous experts and researchers because media and information technologies encounter new challenges for the European citizens in their everyday intercommunication and understanding.
Communicating with citizens has become an important concern of the European Union, with the aim of taking their concerns and views into account and connecting with their needs and everyday lives. One of the European Commission‘s initiatives is to close the communication gap between the European Union and its citizens through a productive partnership and cooperation, helping to build a genuine European public space Several experts in media communication and EU policy-makers have advocated the use of media, particularly the Internet, in the democratizing process of the EU, stating that a unitary EU’s public communication strategy through the media technologies will certainly offer to citizens a better dialogue, communion and trust as citizens in the European space.
Keywords: Mass Media Communication, Communication Policy, Communication Strategies, European Public Space
Suggested Citation: Suggested Citation