'Substance Over Form': Meaningful Ways to Measure Organizational Performance

25 Pages Posted: 5 Mar 2018 Last revised: 10 Mar 2018

See all articles by Hershey H. Friedman

Hershey H. Friedman

City University of New York - Department of Business Management

Frimette Kass

Brooklyn College; Journal of the CPA Practitioner

Date Written: February 22, 2018

Abstract

A key principle of financial reporting is that substance matters, not form. This is how auditors ensure that a firm will be viable in the future. The authors provide a checklist of goals that an organization should examine in order to determine whether it is investing in the long-run rather than being concerned with short-term goals that only provide the appearance of health. Goals that are crucial for long-term viability include: increasing customer satisfaction; retention of key employees; providing meaningful work; ensuring employee engagement; creation of an ethical tone at the top; and building a strong, positive reputation.

Keywords: substance over form, employee engagement, meaningful work, creativity, tone at the top, brand equity

JEL Classification: D18, E43, G33, M41, G21

Suggested Citation

Friedman, Hershey H. and Kass, Frimette, 'Substance Over Form': Meaningful Ways to Measure Organizational Performance (February 22, 2018). Available at SSRN: https://ssrn.com/abstract=3128595 or http://dx.doi.org/10.2139/ssrn.3128595

Hershey H. Friedman (Contact Author)

City University of New York - Department of Business Management ( email )

Frimette Kass

Brooklyn College ( email )

2900 Bedford Avenue
Brooklyn, NY 11210
United States

Journal of the CPA Practitioner ( email )

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United States

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