The Canvas Model as a Strategy for Improving Financial Profits: A Casey Study of Online Businesses in Indonesia

J. Bus. Econ. Review 2 (4) 40 – 44 (2017)

5 Pages Posted: 6 Mar 2018

See all articles by Francisca Hermawan

Francisca Hermawan

Atma Jaya Catholic University of Indonesia - Faculty Economics and Business

Sri Hapsari Wijayanti

Atma Jaya Catholic University of Indonesia - Faculty Economics and Business

Fransiskus X Lara Aba

Atma Jaya Catholic University of Indonesia

Date Written: December 17, 2017

Abstract

Objective – The aim of this study is to identify how the strategy of online businesses can be improved to increase financial profits. The focus of this study is on online businesses selling flowers, taking into consideration the fact that the freshness of flowers does not last long, and that the price and quality of flowers fluctuates depending on climatic conditions.

Methodology/Technique – The data used in this research is primary data, obtained by distributing questionnaires for market research, tested against 57 respondents. The respondents were selected using non-probability sampling with a purposive sampling technique. The results of the validation test r count > r table, with 5% significance, shows that businesses providing flower arrangements are in high demand.

Findings – The results of the model business identification canvas and the profit and loss projections indicate that the choice of the business strategy series for cut flowers on each element is accurate. The results of the analysis of the strengths and threats also identifies that selling price varies depending on the types of flowers used in an arrangement, and accessories used.

Novelty – This research studies how the types of flowers used, the design of an arrangement, accessories used, packaging, and family ownership of a business can effect the interest of potential customers in the Fiore shop in Afrodite.

Type of Paper: Empirical.

Keywords: SWOT; Canvas Models; Communication; Online Business; Indonesia

JEL Classification: C50, C53, C59

Suggested Citation

Hermawan, Francisca and Wijayanti, Sri Hapsari and Aba, Fransiskus, The Canvas Model as a Strategy for Improving Financial Profits: A Casey Study of Online Businesses in Indonesia (December 17, 2017). J. Bus. Econ. Review 2 (4) 40 – 44 (2017), Available at SSRN: https://ssrn.com/abstract=3129965

Francisca Hermawan (Contact Author)

Atma Jaya Catholic University of Indonesia - Faculty Economics and Business ( email )

Jl. Jend. Sudirman No.51
Jakarta, ID DKI Jakarta 12930
Indonesia

Sri Hapsari Wijayanti

Atma Jaya Catholic University of Indonesia - Faculty Economics and Business

Jl. Jend. Sudirman No.51
Jakarta, ID DKI Jakarta 12930
Indonesia

Fransiskus Aba

Atma Jaya Catholic University of Indonesia ( email )

Jalan Jenderal Sudirman No 51
Jakarta
Indonesia

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