Societal Perception on Corporate Social Responsibility (CSR) Initiatives of Indian Companies.
Thomas Asha E. (2016). Societal Perception on Corporate Social Responsibility (CSR) Initiatives of Indian Companies. Proceedings of the International Conference on Re-Engineering Business Concepts and Rapid Changes in Worldwide Business Patterns, 67-73. ISBN: 978-93-84234-83-6
14 Pages Posted: 15 Mar 2018
Date Written: 2016
International Organization for Standardization’s Guidance published in 2010 defines Social responsibility as the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that Contributes to sustainable development, including the health and the welfare of society, that takes into account the expectations of stakeholders, is in compliance with applicable law and consistent with international norms of behaviour, and is integrated throughout the organisation and practiced in its relationships. Today, Indian corporates are constantly striving to be more efficient in the competitive global business scenario and they need to be equally proactive, accountable and socially receptive to their immediate environments. The present study is an attempt to review the societal perception on CSR initiatives of these corporate. The research also undertakes a detailed evaluation of the CSR initiatives undertaken by Indian companies. The findings of the study is expected to benefit companies in formulating need based CSR initiatives so as to bring maximum benefit to the beneficiaries.
Keywords: Corporate Social Responsibility, Indian Companies, Companies Act 2013
JEL Classification: M14, M20, M21
Suggested Citation: Suggested Citation