Business Information Sciences Emphasizing Digital Marketing as an Emerging Field of Business & IT: A Study of Indian Private Universities

IRA International Journal of Management & Social Sciences, (ISSN 2455-2267), 10(2), 63-73

12 Pages Posted: 6 Mar 2018

See all articles by Prantosh Paul

Prantosh Paul

Raiganj University

A. Bhuimali

Raiganj University

P. S. Aithal

Srinivas Institute of Management Studies

S. Bhowmick

Independent

Date Written: February 25, 2018

Abstract

Informatics is an interdisciplinary area and domain responsible for information related affairs with the help of technologies; particularly Information Technologies and Computing. Business Informatics initially was termed and popularized as a practicing area for the business affairs. Gradually the concept developed as a branch of study. The concept of Business Informatics was first introduced in Germany. Business Informatics is a combination of Business Studies/ Management with Information Science/Informatics. There are many related fields of Business Informatics viz. Information Systems, IT Management, Organizational Informatics etc. As the terms Informatics and Information Science are synonyms in many contexts, business informatics can also be called with nomenclature as Business Information Science. The branch of Information Science is a field of fields and thus it is also currently called as Information Sciences (the plural). Hence the branch of Business Information Science may also be called as a broad one with the nomenclature ‘Business Information Sciences’. The nomenclature Business Information Science with a degree in India is not yet started though as far as knowledge mapping is concerned the field may be designated with the nomenclature associated with Business and IT. In this respect, the subjects and programs like Information Systems, IT Project, Information Technology Management may be considered as important and vital for the field as ‘Business Information Sciences’. India is rapidly moving in higher education segment and thus many new branches have been developed and started in recent past and among these, Digital Marketing is an important one. Here in this paper an investigation and observation have been undertaken to learn about the Digital Marketing as a branch of Interdisciplinary Sciences in Private Universities in India.

Keywords: Informatics, Information Science, Business Information Science, IT Management, India, Development, Research, Interdisciplinary Science, Academics

Suggested Citation

Paul, Prantosh and Bhuimali, A. and Aithal, P. S. and Bhowmick, S., Business Information Sciences Emphasizing Digital Marketing as an Emerging Field of Business & IT: A Study of Indian Private Universities (February 25, 2018). IRA International Journal of Management & Social Sciences, (ISSN 2455-2267), 10(2), 63-73 . Available at SSRN: https://ssrn.com/abstract=3131074

Prantosh Paul

Raiganj University ( email )

Yogesh Bhawan; S/O Santi Ranjan Biswas; Ashok Pall
Near Asha Cinema Hall; P.O.+ P.S. Raiganj
Raiganj, West Bengal 733134
India

A. Bhuimali

Raiganj University

Yogesh Bhawan; S/O Santi Ranjan Biswas; Ashok Pall
Near Asha Cinema Hall; P.O.+ P.S. Raiganj
Raiganj, West Bengal 733134
India

P. S. Aithal (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus
Pandeshwar
Mangalore, Mangalore 575001
India
9343348392 (Phone)

HOME PAGE: http://www.srinivasuniversity.ac.in

S. Bhowmick

Independent

No Address Available

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