Digitizing Disclosure: The Case of Restaurant Hygiene Scores

35 Pages Posted: 1 Mar 2018 Last revised: 15 Mar 2019

See all articles by Daisy Dai

Daisy Dai

Lehigh University

Michael Luca

Harvard Business School

Multiple version iconThere are 2 versions of this paper

Date Written: March 12, 2019

Abstract

Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information disclosure and a disclosure design with improved salience‚Äďa consumer alert. We find score posting is effective, but improving salience further increases consumer response.

JEL Classification: D83, D12, D18

Suggested Citation

Dai, Daisy and Luca, Michael, Digitizing Disclosure: The Case of Restaurant Hygiene Scores (March 12, 2019). Harvard Business School NOM Unit Working Paper No. 18-088. Available at SSRN: https://ssrn.com/abstract=3131900 or http://dx.doi.org/10.2139/ssrn.3131900

Daisy Dai

Lehigh University ( email )

621 Taylor Street
Bethlehem, PA 18015
United States

Michael Luca (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Boston, MA 02163
United States

HOME PAGE: http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=ovr&facId=602417

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