Digitizing Disclosure: The Case of Restaurant Hygiene Scores
35 Pages Posted: 1 Mar 2018 Last revised: 15 Mar 2019
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Digitizing Disclosure: The Case of Restaurant Hygiene Scores
Harvard Business School NOM Unit Working Paper No. 18-088
Number of pages: 35
Posted: 01 Mar 2018
Last Revised: 15 Mar 2019
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Date Written: March 12, 2019
Abstract
Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information disclosure and a disclosure design with improved salience–a consumer alert. We find score posting is effective, but improving salience further increases consumer response.
JEL Classification: D83, D12, D18
Suggested Citation: Suggested Citation
Dai, Daisy and Luca, Michael, Digitizing Disclosure: The Case of Restaurant Hygiene Scores (March 12, 2019). Harvard Business School NOM Unit Working Paper No. 18-088, Available at SSRN: https://ssrn.com/abstract=3131900 or http://dx.doi.org/10.2139/ssrn.3131900
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