Digitizing Disclosure: The Case of Restaurant Hygiene Scores
35 Pages Posted: 1 Mar 2018 Last revised: 15 Mar 2019
Date Written: March 12, 2019
Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information disclosure and a disclosure design with improved salience–a consumer alert. We find score posting is effective, but improving salience further increases consumer response.
JEL Classification: D83, D12, D18
Suggested Citation: Suggested Citation