Ethical Consumer Decision‐Making: The Role of Need for Cognition and Affective Responses

17 Pages Posted: 5 Mar 2018

See all articles by Omneya Mokhtar Yacout

Omneya Mokhtar Yacout

Alexandria University

Scott J. Vitell

University of Mississippi - School of Business Administration

Date Written: April 2018

Abstract

Most of the academic research in the field of consumer ethics has focused on the cognitive antecedents and processes of unethical consumer behavior. However, the specific roles of discrete emotions such as fear have not yet been investigated thoroughly. This research examines the role of the need for cognition (NFC), the three affective responses—fear, power, and excitement—and perceived issue importance on moral intensity, ethical perceptions, and ethical intentions for four types of unethical consumer behaviors. A sample of consumers from the two cities of Alexandria and Cairo, Egypt (n = 346) participated in the survey. Most research hypotheses were supported. NFC, issue importance, and affect variables were all predictors of moral intensity, ethical perceptions, and ethical intentions in four different consumer ethics scenarios. The specific predictors varied from one consumer ethics scenario to another, however.

Suggested Citation

Yacout, Omneya Mokhtar and Vitell, Scott J., Ethical Consumer Decision‐Making: The Role of Need for Cognition and Affective Responses (April 2018). Business Ethics: A European Review, Vol. 27, Issue 2, pp. 178-194, 2018. Available at SSRN: https://ssrn.com/abstract=3133392 or http://dx.doi.org/10.1111/beer.12178

Omneya Mokhtar Yacout (Contact Author)

Alexandria University ( email )

El-Guish Road
El-Shatby
Alexandria, 21321
Egypt

Scott J. Vitell

University of Mississippi - School of Business Administration ( email )

PO Box 3986
Oxford, MS 38677
United States

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