A Trend Setting Integrated Digital Marketing Strategies for Business Promotions

11 Pages Posted: 8 Mar 2018

See all articles by J Senthilkumar

J Senthilkumar

Sona College of Technology

S.S. Aravinth

Dhirajlal Gandhi College of Technology

J Gokulraj

Sona College of Technology

P Iyyanar

Sona College of Technology

Date Written: November 15, 2017

Abstract

Digital Marketing is an online promotion methodology for all the types of businesses. The traditional way of marketing is connected with digital strategies to reach the potential customers in Digital Marketing. DM starts with Website creation, development & design for the specific products, services and offerings. The well designed website is a Gate Way for all the visitors from worldwide. One of the Most important and Primary phase is Search Engine Optimization Techniques (SEO). This SEO holds the first position in digital marketing plan of actions. SEO is the process of the driving users or visitors from various external resources to website. SEO is getting more attraction in recent days even though, it is considered one of the time consuming process. The second phase is Social Media Marketing (SMM). In recent days, most of the people are going online which creates the business advertising success. For example, Social Media’s like Facebook, Twitter, YouTube, and LinkedIn are promoting the brands as viral contents. With the help of social media, the products are reviewed and evaluated. The origin of SMM is Content Marketing (CM). This CM is the process of writing or designing, creating the eye catching descriptions and materials of any products. Contents are the gasoline and Social Media are the Fire. To achieve the good results in Search Engine Results Page’s (SERP’S), the Search Engine Marketing (SEM) techniques are encouraged. SEM contains the paid advertisement of the products. In contrast to, SEO techniques the SEM techniques are used by many publishers. The additional stages are including Video Marketing (VM). There many VM websites and service providers are available to create the videos of the brands and products. In this paper, the examples and the best practising strategies of DM are discussed.

Keywords: Digital Marketing, SEO & SEM, CM, SMM, VM

Suggested Citation

Senthilkumar, J and Aravinth, S.S. and Gokulraj, J and Iyyanar, P, A Trend Setting Integrated Digital Marketing Strategies for Business Promotions (November 15, 2017). Proceedings of the International Conference on Intelligent Computing Systems (ICICS 2017 – Dec 15th - 16th 2017) organized by Sona College of Technology, Salem, Tamilnadu, India, Available at SSRN: https://ssrn.com/abstract=3133515 or http://dx.doi.org/10.2139/ssrn.3133515

J Senthilkumar (Contact Author)

Sona College of Technology ( email )

Junction Main Road
Suramangalam
Salem, Tamil Nadu 636005
India

S.S. Aravinth

Dhirajlal Gandhi College of Technology ( email )

Salem, Tamil Nadu 636309
India

J Gokulraj

Sona College of Technology ( email )

Junction Main Road
Suramangalam
Salem, Tamil Nadu 636005
India

P Iyyanar

Sona College of Technology ( email )

Junction Main Road
Suramangalam
Salem, Tamil Nadu 636005
India

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