Detailed Investigation: Performance of Influence Analysis Towards Big Social Data

12 Pages Posted: 9 Mar 2018

See all articles by P Ramesh

P Ramesh

Jayalakshmi Institute of Technology

J. JebaEmilyn

Sona College of Technology

S Vasanthi

Sona College of Technology

M Venkatesh

Sona College of Technology

J.L .Aldo Stalin

Sona College of Technology

Date Written: November 15, 2017

Abstract

Large ranges of frequent information from online social network applications and wearable technology have seen an exponential growth in the number of users and activities recently. The social data offers well-heeled information and infinite potential for us to understand and analyze the complex inbuilt mechanism which governs the development of the new technology. Dissemination of data which represents the change in an individual's thoughts, attitudes and behaviors resulting from interaction with others, is one of the primary processes in social world. Therefore, influence analysis occupies a very important place in social related data analysis. We study the influence analysis under the scenario of big social data. First, we examine the uncertainty of influence relationship with the social network and a framework is introduced. To transform the uncertain networks into deterministic weight network a practical framework is proposed to explore the real changes of a social network data. Our penetrating framework will minimize the feasible difference between the experiential topology and the actual network through several representative communities.

Keywords: BigData, Social Network, Data Mining, Data Privacy

Suggested Citation

Ramesh, P and JebaEmilyn, J. and Vasanthi, S and Venkatesh, M and .Aldo Stalin, J.L, Detailed Investigation: Performance of Influence Analysis Towards Big Social Data (November 15, 2017). Proceedings of the International Conference on Intelligent Computing Systems (ICICS 2017 – Dec 15th - 16th 2017) organized by Sona College of Technology, Salem, Tamilnadu, India, Available at SSRN: https://ssrn.com/abstract=3134366 or http://dx.doi.org/10.2139/ssrn.3134366

P Ramesh (Contact Author)

Jayalakshmi Institute of Technology ( email )

Thoppur, Tamil Nadu 636352
India

J. JebaEmilyn

Sona College of Technology ( email )

Junction Main Road
Suramangalam
Salem, Tamil Nadu 636005
India

S Vasanthi

Sona College of Technology ( email )

Junction Main Road
Suramangalam
Salem, Tamil Nadu 636005
India

M Venkatesh

Sona College of Technology ( email )

Junction Main Road
Suramangalam
Salem, Tamil Nadu 636005
India

J.L .Aldo Stalin

Sona College of Technology ( email )

Junction Main Road
Suramangalam
Salem, Tamil Nadu 636005
India

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