The Rise and Stall of Stakeholder Influence: How the Digital Age Limits Social Control

M. L. Barnett, I. Henriques, & B. Husted. The Rise and Stall of Stakeholder Influence: How the Digital Age Limits Social Control. Academy of Management Perspectives (Forthcoming)

44 Pages Posted: 9 Mar 2018

See all articles by Michael L. Barnett

Michael L. Barnett

Rutgers Business School, Newark & New Brunswick

Irene Henriques

York University - Schulich School of Business

Bryan Husted Corregan

Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) - Campus de Monterrey

Date Written: March 6, 2018

Abstract

Have stakeholders increased their influence over firm behavior in the digital age? We draw from cognitive theory to argue that although social media have made it easier for stakeholders to broadcast their demands, the methods used to cope with the drastic change in quantities and qualities of information in the digital age have limited stakeholder influence in the aggregate. Even secondary stakeholders now have the ability to engage mass audiences, but the likelihood of success of most stakeholders’ efforts to alter firm behavior have been constrained amidst the torrent of information flows. We develop a revised framework that accounts for the cognitive mechanisms that buffer firm-stakeholder relationships from change and thereby limit the overall effects of the digital age on stakeholder influence over firm behavior.

Keywords: stakeholder influence, information overload, social control, digital age

JEL Classification: M14

Suggested Citation

Barnett, Michael L. and Henriques, Irene and Husted Corregan, Bryan, The Rise and Stall of Stakeholder Influence: How the Digital Age Limits Social Control (March 6, 2018). M. L. Barnett, I. Henriques, & B. Husted. The Rise and Stall of Stakeholder Influence: How the Digital Age Limits Social Control. Academy of Management Perspectives (Forthcoming). Available at SSRN: https://ssrn.com/abstract=3135392

Michael L. Barnett (Contact Author)

Rutgers Business School, Newark & New Brunswick ( email )

NJ
United States

HOME PAGE: http://www.business.rutgers.edu

Irene Henriques

York University - Schulich School of Business ( email )

4700 Keele Street
Toronto, Ontario M3J 1P3
Canada

Bryan Husted Corregan

Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) - Campus de Monterrey ( email )

Sucursal de Correos J
Monterrey 64849, Nuevo Leon
Mexico

Register to save articles to
your library

Register

Paper statistics

Downloads
156
Abstract Views
438
rank
186,666
PlumX Metrics