Realistic Theory of Social Entrepreneurship: Selling Dreams As Visions and Missions

Cost Management, 32, 35-41

Posted: 10 Mar 2018

See all articles by Arvind Ashta

Arvind Ashta

CEREN EA 7477 Burgundy School of Business - Université Bourgogne Franche-Comté

Date Written: March 2018

Abstract

Research purpose

The paper discusses the realistic theory of social entrepreneurship wherein social entrepreneurs sell dreams to society and create and capture value by story-telling. The study sees if visions and mission statements of social entrepreneurs tell different stories.

Research design/methodology/approach We examine microfinance and crowdfunding case studies to help us distinguish the commercial from the social entrepreneurs. We examine if the story inherent in their visions is different for social enterprises and commercial enterprises.

Key results We find that the vision and mission statements of social enterprises focus on a deprived segment of society while those of commercial enterprises may or may not do so. Those who position themselves as for-profit social businesses seem to have more difficulty in stating their visions clearly.

Keywords: Social Entrepreneurship, Social Enterprise, Dream, Vision, Mission, Microfinance, Crowdfunding

JEL Classification: M13

Suggested Citation

Ashta, Arvind, Realistic Theory of Social Entrepreneurship: Selling Dreams As Visions and Missions (March 2018). Cost Management, 32, 35-41. Available at SSRN: https://ssrn.com/abstract=3137760

Arvind Ashta (Contact Author)

CEREN EA 7477 Burgundy School of Business - Université Bourgogne Franche-Comté ( email )

29 rue Sambin
21000 Dijon
France

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