Realistic Theory of Social Entrepreneurship: Selling Dreams As Visions and Missions
Cost Management, 32, 35-41
Posted: 10 Mar 2018
Date Written: March 2018
The paper discusses the realistic theory of social entrepreneurship wherein social entrepreneurs sell dreams to society and create and capture value by story-telling. The study sees if visions and mission statements of social entrepreneurs tell different stories.
Research design/methodology/approach We examine microfinance and crowdfunding case studies to help us distinguish the commercial from the social entrepreneurs. We examine if the story inherent in their visions is different for social enterprises and commercial enterprises.
Key results We find that the vision and mission statements of social enterprises focus on a deprived segment of society while those of commercial enterprises may or may not do so. Those who position themselves as for-profit social businesses seem to have more difficulty in stating their visions clearly.
Keywords: Social Entrepreneurship, Social Enterprise, Dream, Vision, Mission, Microfinance, Crowdfunding
JEL Classification: M13
Suggested Citation: Suggested Citation