Towards Successful Crowdsourcing Projects: Evaluating the Implementation of Governance Mechanisms

15 Pages Posted: 14 Mar 2018

See all articles by Shkodran Zogaj

Shkodran Zogaj

University of Kassel

Niklas Leicht

University of St. Gallen

Ivo Blohm

University of St. Gallen

Ulrich Bretschneider

University of Kassel

J. M. Leimeister

University of St. Gallen; University of Kassel - Information Systems

Date Written: December 12, 2015

Abstract

The last decade has witnessed the proliferation of crowdsourcing in various academic domains including strategic management, computer science, or IS research. Numerous companies have drawn on this concept and leveraged the wisdom of crowds for various purposes. However, not all crowdsourcing projects turn out to be a striking success. Hence, research and practice are on the lookout for the main factors influencing the success of crowdsourcing projects. In this context, proper governance is considered as the key to success by several researchers. However, little is known about governance mechanisms and their impact on project outcomes. We address this issue by means of a multiple case analysis in the scope of which we examine crowdsourcing projects on collaboration-based and/or competition-based crowdsourcing systems. Our initial study reveals that task definition mechanisms and quality assurance mechanisms have the highest impact on the success of crowdsourcing projects, whereas task allocation mechanisms are less decisive.

Suggested Citation

Zogaj, Shkodran and Leicht, Niklas and Blohm, Ivo and Bretschneider, Ulrich and Leimeister, Jan Marco, Towards Successful Crowdsourcing Projects: Evaluating the Implementation of Governance Mechanisms (December 12, 2015). Available at SSRN: https://ssrn.com/abstract=3140601 or http://dx.doi.org/10.2139/ssrn.3140601

Shkodran Zogaj

University of Kassel ( email )

Fachbereich 05
Nora-Platiel-Straße 1
34109 Kassel, Hessen 34127
Germany

Niklas Leicht

University of St. Gallen ( email )

Bodanstrasse 6
St Gallen, 9000
Switzerland

Ivo Blohm

University of St. Gallen ( email )

Müller-Friedberg-Strass 8
St. Gallen, 9000
Switzerland

Ulrich Bretschneider

University of Kassel ( email )

Fachbereich 05
Nora-Platiel-Straße 1
34109 Kassel, Hessen 34127
Germany

Jan Marco Leimeister (Contact Author)

University of St. Gallen ( email )

Varnbuelstr. 14
Saint Gallen, St. Gallen CH-9000
Switzerland

University of Kassel - Information Systems ( email )

Pfannkuchstraße 1
Kassel, 34121
Germany

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