Firm Communication and Investor Response: A Framework and Discussion Integrating Social Media

Accounting, Organizations and Society 2017 Conference on New Corporate Disclosure and New Media

Stanford University Graduate School of Business Research Paper No. 18-22

24 Pages Posted: 24 Mar 2018

See all articles by Elizabeth Blankespoor

Elizabeth Blankespoor

University of Washington - Michael G. Foster School of Business

Date Written: March 20, 2018

Abstract

I provide a general framework of firms’ financial communication process and investor response to information, moving from disclosure through dissemination to investor response and management response. I then discuss the entrance of social media into firm communications, highlighting both classic and unique aspects of social media in the communication process. I place Cade (2018) in this literature and discuss areas ripe for future research. Finally, I encourage researchers interested in social media to acknowledge and embrace the unique opportunities and challenges in this area.

Keywords: disclosure; social media; firm communication; investor response

JEL Classification: D83, G14, G41, M41

Suggested Citation

Blankespoor, Elizabeth, Firm Communication and Investor Response: A Framework and Discussion Integrating Social Media (March 20, 2018). Accounting, Organizations and Society 2017 Conference on New Corporate Disclosure and New Media, Stanford University Graduate School of Business Research Paper No. 18-22, Available at SSRN: https://ssrn.com/abstract=3144678 or http://dx.doi.org/10.2139/ssrn.3144678

Elizabeth Blankespoor (Contact Author)

University of Washington - Michael G. Foster School of Business ( email )

Box 353200
Seattle, WA 98195-3200
United States

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